the effortless Author Caption KiT
Build book buzz early – with authenticity & ease
If you want a legion of super fans eager to buy your book – but you have better things to do* than agonize over Instagram posts that sound boring or salesy… This is for you.
*better things include finishing your book and/or spending all your successful book launch money.
QUESTION:
If you discovered the ultimate author life hack: how to build a legion of super fans while you write… Would you use it?
With the Effortless Author Caption Kit
Share your story, build buzz for your book & attract readers in as little as 5 minutes a day
Discover your ideal readers and find your authentic author ‘voice'.
Then just fill in the blanks… and you've got captions for days, weeks or even months!
It's that easy.
Let's be real.
Social media can be a huge drain on your time and creativity. And I KNOW you'd rather spend that time and creativity on your book.
But social media is also one of the best and cheapest ways for you to connect with your readers and, oh yeah… Sell. More. Books.
The Effortless Author Caption Kit gives you a way to do both – and feel good about it!
150 caption prompts & *templates* – I'm talking one hundred and fifty 'fill-in-the-blanks and ready to post’ kinda templates (examples below).
150+ mix & match caption hooks and calls to action – To guarantee your captions get read (and get results).
The Lemon Friday Caption Cocktail formula – Because once you know the *strategy* behind captivating captions, everything just clicks into place!
My ‘Find Your Voice’ mini-masterclass – The secrets to writing instantly recognizable posts, as unique as you are. (Yes, even if you use the templates.)
The ‘Find Your Voice’ Workbook – 6 author ‘voices’ (and an epic list of word swaps) mean captions that are instantly recognizable… for all the right reasons.
Your ‘Ideal Reader’ Profile Template – Make connecting with your audience a million times easier. Probably. Math is not my strong suit… but words are!
KEEP READING IF YOU ever feel torn between writing your book and promoting it…
Have you ever had any of these thoughts?
“social media just gets me down”
If constantly battling a mysterious algorithm has you wondering if it's even worth it... I've been there! And I know what helps.
“I don't like to talk about my book (or MYself)”
Self-promo is awkward… That's why I created 3 natural ways to talk about your book (and yourself) without being salesy.
“I'd rather be writing… obviously.”
I want this for you too! But if you want actual people to launch your book to… let's build an audience so you can get back to writing.
What could 150 engagement-boosting, community-building, book-selling captions mean for you?
Writer's block is bad enough when it's your book. The last thing you need is to stare at a blank phone screen, waiting for social media inspiration when your Work In Progress should be getting your full attention.
But when you have caption prompts and templates specifically designed for authors, you can build authentic relationships with ideal readers while generating maximum excitement for your book. In the quickest time possible. Which means you can…
get back to doing what you do best
your book deserves an audience.
Your audience deserves your book.
And you..?
You deserve someone to do all your social media for you
OK fiiiiine…
That might not be totally realistic (yet) but this caption kit for authors comes pretty damn close!
feeling expressive?
Get inspired with a caption prompt
feeling rushed or overwhelmed?
Customize a pre-written caption template
Example caption prompt
“Give your followers a real opportunity to influence a character in a fun and personal way. Tell them something about one of your supporting characters and then invite them to choose an additional aspect of their personality, appearance or lifestyle! Encourage your followers to read all the comments and vote for their favorites by ‘liking’ them.”
Note: all prompts come with a suggested ‘call to action’ – and all templates come with a suggested ‘hook’ and ‘call to action’ – for maximum engagement.
Example caption template
Will you help me create a character for my book?!
I thought it would be fun if you (yes, you) helped me create a character for ‘_____’ [your book name], my next book.
I do have a rough outline of a character in mind, but I would love it if you could help me flesh out some of their details.
Here’s what I have so far:
A _____ [type of person] who _____ [personality trait]. They are the main character’s _____ [relationship to main character] and _____ [relevance to the story].
What I need from YOU are suggestions for:
What _____ [question 1, i.e. to do with their personality]?
What _____ [question 2, i.e. to do with their appearance]?
What _____ [question 3, i.e. to do with their hobbies, talents, interests or quirks]?
Drop your suggestions below, then vote for your favorites by ‘liking’ the other comments!
⚡️Custom caption CHALLENGE:
personalize a template with me
in just 45 seconds
what other authors are saying…
Amanda Sibilia, @authoramandasibilia
“Omg Lara, the kit is amazing!! I saw Trello board mentioned, stopped reading, and automatically bought the kit. 😆 It's sooo beautiful!!! And I am so impressed with the creativity you poured into the kit. 💕💕"
Vendela AhlströM, @v.i.ahlstrom
“Oh my freaking god! There's so much! … Honestly, I don't think I even realized how much I got for the money … 150 captions? That's almost selling it short. There's like an infinite amount of possibilities with those captions. I'd say I'll probably get at least three times that number of captions out of this. And with all the hooks and CTAs. Insane!"
Rebecca Gage, @rebeccagageauthor
“Just got your caption kit and already had one ready to go but used your author AAA formula and the text practically wrote itself and I kind of even enjoyed it! Lol. And used some of that for my Stories. Thank you! Looking forward to diving into the rest of it.”
How will you use your caption kit?
On my phone, in the app
Batch creating on my laptop
Printed out, old school style
Downloaded as a pdf
Ready to edit in a Google doc
Perfectly organized in my Trello board
WITH THE EFFORTLESS AUTHOR CAPTION KIT
Create captions that connect… quickly!
£157
author marketing specialist
and your biggest cheerleader
Lara Ferrari
I HAVE TO CONFESS…
I had an ulterior motive when I created this caption kit.
Once upon a time, I too dreamed of being an author… until I accepted that my real skills lay in helping other authors realize their visions. So I became an editor. But what happens to a manuscript after editing began to bother me.
Most of my clients told me they thought writing a book would be the hardest part. Instead, it turned out the biggest challenge was getting that book into the hands of the right readers.
And the thought that your book might not find its way to the readers who are going to love it..? Yeah, I'm not ok with that.
So I manifested a new dream.
With quick and easy tools and templates, I help authors like you reach your ideal readers without sacrificing writing time – and I even help you have fun while you do it!
If you have any questions about whether or not the Effortless Author Caption Kit is right for you, shoot me an email to [email protected]
Or check out the FAQs below!
faq
Can I use these caption prompts and templates outside of Instagram?
Your templates have been written primarily for Instagram posts, following our Caption Cocktail formula. But the caption prompts can absolutely be used for Instagram Stories, Reels or TikToks, and even newsletters, blogs or Facebook posts. The Trello board even includes color-coded tags to keep track of your different platforms.
I don’t want to sound super ‘salesy’ – will this kit help with that?
The trick is to build excitement for your book while you’re still writing so that when it’s published, you won’t have to ‘sell’ because your readers will already be desperate to buy! That’s why there is a whole section in your kit devoted to fun and creative ways to talk about your book without ‘selling’ it.
How will this kit help me build relationships with my readers?
It’s important for readers to feel like they know the real person behind the books, so your prompts focus on fun and natural ways to give them a glimpse behind the scenes of your life, share personal insights and start conversations with techniques like easy-to-answer questions, controversial topics, shout outs and requests for recommendations.
I write in a specific genre… are these prompts relevant for me?
Absolutely. While there will be other kits for specific genres, it was important to me that the Effortless Author kit focuses on universal topics and timeless themes that are applicable to all authors of any fiction genre – whether that's for middle grade, young adult or adult readers. Note: The kit is not suitable for picture books or very young readers though.
If I use fill-in-the-blank templates, won’t my captions sound impersonal and generic?
Each template includes so many customization options that no two captions could possibly be the same. Plus, I’ve included a bonus mini training on how to write captions that sound like you (and no one else) AND you get 10 pages of word swap ideas – so every caption is as unique as you are.
What if I’d rather not have fill-in-the-blank templates?
Then the more general caption prompts are perfect for you. However, if you ever suffer from blank page syndrome, looking at the templates purely as examples of what’s possible might just inspire you!
I am not tech savvy at all… is this kit hard to use?
Not at all. Whether you prefer to print out your prompts or you want the full Trello experience, I have included step-by-step instructions for the format of your choice. And you can always message me with questions.
How long will I have access to my caption kit?
Once you download your PDF or make a copy of your Trello board or Google doc, your prompts are yours forever! And the really cool thing is that although this kit already contains 150 prompts, you can use most of them multiple times, in different ways. So you can actually create waaaay more than 150 captions.
Do you offer refunds?
As this is a digital product with opportunities to download all your content, you can't ‘return' your caption kit so I'm sure you can understand why I can't offer refunds. But if you have any difficulties or questions about how to use your kit, I am always available to help!
so… WHAT ARE YOU WAITING FOR?
Your captions aren't going to write themselves–Oh wait. They kinda already have…